A personal invite to International Seminar

My good buddy, AJ Day, invites you to join him, the rest of the PCCA staff & 400 of your colleagues at this year’s International seminar:

And don’t forget:

I can’t wait to see y’all in Houston!

Win a FREE registration to PCCA’s International Seminar!

UPDATE: The bosses at PCCA are allowing more time for you to submit your video. See below!

Want to win me? Register today! Want to win a free registration? Read on….

As you can see, my friends at PCCA are super-duper excited to see you at International Seminar this October! They are so excited they are allowing ME to give away a free registration! I want to see your most creative, funny, wacky, zany, out of this world video explaining why YOU want to go to Seminar this year. It’s doesn’t have to be as fancy as my friends “Life is a Highway” lip dub. Just something quick – but make sure it makes us laugh!

Rules:

1)    Must be a PCCA member.
2)    Video should be uploaded to your YouTube channel (or any other place where my friends at PCCA can find the video).
3)    Once you have uploaded your video, please let PCCA know by sending them an e-mail (with link to your video) to socialmedia@pccarx.com. Make sure to include your name and member number in the e-mail!
4)    Only one entry per PCCA member – so make it count!
5)    Deadline for entry is 5 PM Central 09/18/12. Winner will be notified on 09/21/2012.
6)    Grand prize – only one – is a free registration to the 2012 PCCA International Seminar. All other costs (travel, hotel, etc) will be the responsibility of the winner.
7)    Winning video(s) must be made available to PCCA for marketing use.

Have fun!

Pharmacy Marketers & International Seminar

I have been receiving a lot of questions from marketers about International Seminar: “Should I go?,” “Will there be anything for me?,” “How do I win the car?,” and the like. My friends at PCCA worked EXTRA hard to create this list of TOP TEN reasons for you to attend International Seminar. So, if you know someone that looks like Paul Shaffer, pull them over and have them provide you with some good commentary while you peruse the list…

Top Ten Reasons for Pharmacy Marketers to Attend International Seminar:

1. Understanding the Physician’s Business Model – A candid look at what doctors really want from compounders and how they envision the triad relationship.

• Dr. Shelena Lalji, MD
• Saturday, Oct 27^th, 8:30 am

2. The Physician’s Business Model: How Can Pharmacists Benefit? – Hear how a compounding pharmacist works to maintain and grow relationships with doctors.

• Jeff Carson, RPh
• Saturday, Oct 27^th, 9:30 am

3. Neuromarketing: Understanding the Buy Button in Your Prospects Brain – Learn the most effective techniques to sell your services to physicians.

• Dean Minuto
• Friday, Oct 25^th, 8:30 am

4. The Role of Social Media in Compounding Pharmacies

• David Kirk, APR Fellow PRSA
• Thursday, Oct 24^th, 1:30 pm

5. Branding: How Branding Can Help Your Pharmacy

• Marcy Bliss; Peter Koshland, PharmD
• Friday, Oct 25^th, 1:15 pm

6. Physician Panel –Open session with three MDs in which you can ask any marketing questions you wish!

• Chad Domangue, MD and 2 other MDs
• Friday, Oct 25^th, 3:30 pm

7. Prescription for Success: 12 Powerful Principles That Will Improve Customer Service, Enhance Loyalty and Increase Your Profits

• Glenn Gelabert
• Friday, Oct 25^th, 3:30 pm

8. Best Practices for a Compounding Specialty Pharmacy

• Bill Letendre, MS, RPh, MBA
• Thursday, Oct 24^th, 1:15 pm

9. Network and Share Ideas with Your Fellow Pharmacy Marketers

• Find out what 400 of your fellow marketers and pharmacists are doing to increase their compounding businesses!

9. Win a Chance to Take ME (Morty the Smart Car) Home

• We’ll even wrap him in your pharmacy’s logo and design!

Make sure to check out PCCA’s super cool Seminar Experience Booklet and register today! I look forward to everyone in Houston this October!

Top 5 Reasons To Attend PCCA’s International Seminar

My friends at PCCA have put together the Top Five Reasons to attend this year’s International Seminar. So, in your best David Letterman voice, read these out loud:

• It’s THE compounding industry’s biggest event of the year!
• Get your marketing off the ground.
  • 18 hrs of marketing, sales and business content to tap into. Choose from Neuromarketing, Understanding the Physician’s Business Model, Social Media and Branding, among others.
  • IACP and NCPA updates—learn what’s going on in the industry and where we could be headed.
• Take back new ideas to implement tomorrow — members have found that just one compounding  “pearl” usually pays for the entire trip!
  • Consultants’ Corner—One of our most popular sessions!
  • Compounding Pearls panel—So useful, members pay just for the VOD version!
  • PCCA Expo will showcase all of the latest and greatest devices, equipment, and services, all designed to make your compounding practice run more efficiently!
• Networking, networking, networking – connect with more of your colleagues and bounce ideas off of each other. We’re providing lots of networking options:
  • Round Table Networking—This session will pay for your trip in new ideas.
  • Texas Hold ’em—A fun way to meet and learn with PCCA’s top consultants.
  • Speed Dating / Networking Reception—PCCA businesses court you in a fun and fast format. Designed to make our practice better and add to your bottom line too. We’ll provide the food and drinks!
• Win a Chance to take ME (Morty the Smart Car) Home
  • We’ll even wrap him in your own pharmacy’s logo and design!

Make sure to check out PCCA’s super cool Seminar Experience Booklet and register today! I look forward to seeing you in Houston this October!

Look, I’m in a video!

I’m the star of this new video that I made with some help from a bunch of my friends at PCCA – everyone seemed surprised at how roomy I really am inside!

I also recently visited Washington, DC, for Compounders on Capitol Hill. I took photos with a lot of PCCA members and staff there. Click below to see the photos we took:

Gallery 1

Gallery 2

Aseptic Training Compounding Course

We had the Aseptic Training Compounding Course here at PCCA this week. It was a lot of fun meeting so many new people and learning all about how to make sterile compounds using the best techniques outlined by USP Chapter <797>. Everyone seemed to have a good time in the class, and I think I fit right in!

I’m having a blast at PCCA, but I’m also excited about going to my new home with the PCCA member who will win me at the International Seminar this October. I think I would make a great prescription delivery car!

Bath time!

I’ve been busy greeting all the visitors and employees who walk through PCCA’s front door, and after all that work, I got a little dirty. I always want to look my best, so fortunately, Jeremy Lundevall gave me a nice, sudsy bath. Now I’m clean and shiny again!

I went to the Vet Symposium!

We recently had our Veterinary Symposium here at PCCA. A bunch of our members visited us, and we all spent three days learning about how compounding pharmacists can help veterinarians and animal owners care for household pets. We heard about so many cool things that compounders can do for dogs and cats, but when Chris Simmons brought out his pet birds, I just had to take a closer look!

As you can see, I had a lot of fun at the Vet Symposium, and I made it through the whole event without getting any paw prints on my windshield. Hooray! I can’t wait to see what I’ll get to do next…

Hello, I’m Morty the Smart Car!

I recently came to live at PCCA, but they tell me that I’m going to find my permanent home in October, during PCCA’s 2012 International Seminar.

I can’t wait to find out where I’ll be moving, but in the meantime, I’m on the go! My first stop is here in Austin, Texas, at the PCCA Sales and Marketing Symposium. I’m on display outside so people can check me out, so I’m just enjoying the beautiful spring weather and hoping to meet lots of PCCA members. I wonder if one of them will be my new owner this fall?

Every person who registers for the International Seminar gets one entry for a chance to win me. You must be present at the International Seminar to win! You’ll also win a custom design for my exterior graphics. Maybe the winner will put their logo on me and use me for a delivery vehicle! Wouldn’t it be exciting to have an important job like that? Everybody says I’m fuel-efficient and easy to park, and I really attract attention wherever I go.

You can follow my adventures here all summer long! (In Texas, summer generally lasts from April to October.)

Gotta go – the Sales & Marketing Symposium is starting!

*100% of the proceeds will be donated to a beneficiary to be named later.

Coming soon!

I just made it to Austin! Looking forward to this weekend.